How to sustain project why is a question that has been haunting me for some time now, I guess time waits for no one and the writing is on the wall! It is a question many have raised, some gently others even brutally. I must confess that I spend many hours thinking about valid options and reviewing past mistakes.

The list of ideas that did not work is daunting: we made candles, jewels, painted T shirts, pots and more of the same and sold them at charity bazaars. We gathered pongamia seeds from he numerous trees around, milled oil and made soaps; we made eco-friendly shopping bags; we even made chocolates but soon saw that none of these could ever bring us the funds required to run pwhy.

And as each idea failed, lessons were learnt. It became clear that we could not match the competition. Moreover the complex legislations related to some products like soaps and food items were wrought with red tape. And finally marketing any product required huge investment. The final blow was the sealing laws that put an end to any small business idea we may have had.

We had to find a minimum or no investment and high return option. That is when I stumbled upon the idea of the one -rupee-a day option. It seemed such a doable one as one thought that it would not be difficult to convince people to part with such a tiny sum. One become bold enough to believe that even the community would part with that tiny amount. But reality struck soon enough as one laboured on. People did not come forward. Or those who did, just did it once and forgot. And yet like you hold on to a special child, this option never left me though it did not bring the desired result.

Slowly planet why came to seed. And yet it again looked doable provided one found the funds to set it up. Many have warmed up to the idea but the investment is huge.

As I write these words I am reminded of the lyrics of a Neil Diamond song:

I’ve looked at life from both sides now
From win and lose and still somehow
It’s life’s illusions I recall.
I really don’t know life at all.

Somehow the sustainability options of planet why are two sides of a spectrum: either we find a huge number of people and ask them to part with a tiny amout of money over a long period of time, or we find a huge amout of money and create our own way of finding money.

Tht is the dilemena one faces!