Project WHY acknowledged the importance of investing in children’s early years as 90% of the brain develops from birth to 6 years of age and experiences children have, during early years, make life long impact. Resultantly, it started free of cost ECCE program in Govindpuri community, New Delhi in 2007. The program ensures holistic development in all five domains - cognitive, social, emotional, physical & language. Every year, over 30 children graduate from the program thus laying a strong foundation for life.